Right and left sides of the brain are usually viewed as a way to identify how people think. Individuals are generally inclined to think more with one side of their brain than the other. Logic and intellect are seen as much more of a left side brain. Which leaves the right side to be the more creative and random. Though that is a simple generalization of the two sides, it gets the idea across.
In Think Like A Futurist by Cecily Sommers, she discusses how the two sides of the brain play a part in creating businesses. She also talks about how in society, people tend to believe that they are unable to be creative or anything along those lines. Well, just like what I believe, creativity can be learned. One may not end up being the most creative individual ever, but you can increase your own capabilities so that you can think outside of the box. Just like with anything in life, it is all a matter of how much time and effort you dedicate to the task at hand.
Typically, when a company wants to develop new ideas for their product or brand, they end up holding meetings where they can discuss what is on the agenda. Cecily Sommers views that as a room of left brain thinkers attempting to come up with new ideas based on a set of safe models that they know will work.
Her argument for the way to be the most productive in this sort of setting would be to go from the left to the right and then back to the left. Which essentially means establish the task at hand (left), then proceed to think of any and all ways of how to achieve this goal (right), and then the last step is to figure out the logistics behind these ideas/concepts and determine which is the most plausible (left).
One of the biggest things that I can see being an issue for an individual or company is the whole taking a risk and trying something new. Our ability to create and develop new ideas is based on our own individual memories and experiences. If an individual has experienced the same environment and activities their entire life, then expecting them to think outside of the box and create something new and fantastic is fairly unrealistic. Which, honestly, makes complete sense. Though, there are ways of going about traveling the world and experiencing lots of new things, but not really learning anything. People do, sometimes, have a tendency to not observe the world and the goings on around them. The mentality of taking the time to ‘stop and smell the roses’ can make all of the difference in our day-to-day knowledge. The power of genuine observation.
Plus, to go back to a previous point of talking about how people will mostly see themselves as primarily one or the other when it comes to brain hemispheres, that does not have to be the case. As I mentioned before, I firmly believe creativity can be taught and learned. The same can be said for every other subject and aspect in life. It all comes down to knowing how you learn best and how dedicated you are to learning the subject matter. The more you know and understand as an individual and/or business owner will put you in a greater position of creating greater and innovative products.
Sommers, Cecily. Think like a Futurist: Know What Changes, What Doesn’t, and What’s next. San Francisco, CA: Jossey-Bass, 2012. Print.